Salty Sea Sisters is more than just a brand—it’s a global movement of adventurous sisters.

OUR CORE VALUES ARE:

(1) Sisterhood & Connection
We create spaces for women to uplift, support, and adventure together, forming bonds that transcend borders, backgrounds, and life paths.

(2) Freedom & Empowerment
We stand for women forging their own path—who seek the rush of the wind, the pull of the tide, and the thrill of the unknown. Women are powerful, and we here at Salty want to empower you to believe in yourself and encourage you in the pursuit of your dreams. We strive to help you unlock your inner strength and embrace your uniqueness.

(3) Adventure & Exploration
We believe in the magic of venturing into the unknown, whether it’s riding
waves, summiting peaks, or simply wandering along the shore. Every adventure, big or small, shapes who we are and connects us more deeply to ourselves and the world around us. It's what sets our soul on fire. We inspire curiosity and boldness, encouraging you to step out of your comfort zone, embrace new experiences, and savor the thrill of discovery. It's the primal calling within our very being, inviting us to live more authentically, free and closer to nature.

(4) Inclusivity
Adventure is for everybody and diversity is our strength. We are committed to creating a space that honors and celebrates women of all backgrounds, identities, and abilities, ensuring everyone feels seen, valued, and heard.

(5) Joy & Playfulness
We believe adventure should be filled with joy. From the laughter of a
sunrise swim to the exhilaration of dancing on a longboard, we embrace the light-hearted, soul-lifting moments that make life richer and more meaningful. From the smallest moments to life’s big milestones, we aim to cultivate happiness, positivity, and gratitude in every interaction.

(6) Heart Centered & Wellbeing
True adventure isn’t just about pushing limits; it’s about knowing when to slow
down, breathe, and take in the moment. We celebrate both the rush of movement and the peace of stillness, honoring the balance between energy and rest. We lead with kindness, prioritise genuine connections, and remain grounded in purpose and love. We are constantly learning and striving, holding ourselves accountable and continually growing from a place of love.

(7) Story Sharing
It is through our stories and lived experiences that we learn, grow, laugh and connect which is why we love to hear and share your words and tales of adventure, connection and kindness. Every story matters which is why we strive provide a platform for voices to be heard, experiences to be shared, and connections to be deepened.

(8) Sustainability & Respect for Nature
The outdoors is our greatest gift, and we are its stewards. We commit to
protecting it through ethical choices, mindful consumption, and a deep respect for the wild places that inspire us. We strive to promote sustainable practices, reduce our footprint, and inspire others to care for the environment we all share.

We take a lot of pride in this community and hope you find you’re kindred spirits